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Restaurants Becoming More Kid-Friendly

Restaurants across the country are taking steps to offer healthier kids-options for their guests and their families.
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Healthful kids’ offerings are increasingly becoming the focus of restaurants who are responding to initiatives from the White House, the National Restaurant Association (NRA) and, most importantly, their customers.

“The business case is there, and I don’t know if it was a few years back,” Sue Hensley, the NRA’s senior vice president of public affairs and communications, told attendees at an NRA Show panel on how to make restaurants more kid-friendly.

The NRA rolled out its Kids Live Well program in July of 2011 and currently has 135 restaurant brands with 40,000 locations participating in the program. Kids Live Well requires that the restaurant offer at least one item and a side dish on their kids’ menu that fit strict criteria based on U.S. Department of Agriculture dietary guidelines regarding total calories, fat, whole grains, fruit, vegetables and low-fat dairy. Those items must be identified and promoted on the menu.

The NRA has teamed up with Healthy Dining to promote Kids Live Well items on, which allows for searching based on geography and also provides smartphone apps for the iPhone and Android.





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