Healthy Dining Finder - Pester Power – Kids and Family Food Choices

Pester Power – Kids and Family Food Choices

Pester Power – Kids and Family Food Choices

( - Over 40% of the family food budget is spent eating out. Family meals at home, eaten together, are often relegated to special occasions. Researchers from Dartmouth demonstrated that TV advertising by restaurant chains, kid's meal choices, and toy collecting were the trifecta threat to children eating well. For kids ages 3 to 7, the more restaurant commercials watched on children's TV channels, the more frequently their families visited those restaurants. The kids were driving the choice of where the family ate based on what they learned during commercials.

This influence is known as pester power or the nag factor. It can be subtle or overt, but there is no question that children consistently and directly influence parents' food purchasing decisions. Children as young as five can act as initiators, idea generators and influencers in family decision making and once a child understands they can wield this power, they are more than happy to use their influence to get what they want. Couple this new found power with the fact that between the ages of 3 and 6 children begin to form food preferences that will define what they eat for many years. Read More
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