Welcome!
About the HEALTHY DINING Program and HealthyDiningFinder.com
Today’s customers want it all – exceptional service, great taste, creative presentation, AND health appeal. Operators are realizing that they gain a competitive edge by meeting the growing demand for health-conscious cuisine. The HEALTHY DINING Program helps your restaurant capitalize on this important consumer trend.
HEALTHY DINING is an unprecedented nationwide initiative promoting restaurants that offer a selection of healthier menu options through HealthyDiningFinder.com.
Through this free, convenient website, consumers “search” for restaurants by specifying location and other optional criteria, such as price range, take-out/delivery preferences, and more. Consumers view a full page of information about the restaurants that meet their selected criteria, including the nutrition profiles (calories, fat, fiber, etc.) for up to ten of the restaurants’ HEALTHY DINING menu items.
HealthyDiningFinder.com and participating restaurants are extensively promoted through an ongoing, five-channel, ever-expanding nationwide marketing program that includes:
- Publicity and referrals from health professionals, health organizations, health insurance companies, employers and business organizations, and more
- Search engine optimization, targeting the tens of millions of Internet searches done every month related to health, nutrition, fitness, and diet
- Branding and marketing tools
- A media/PR campaign, targeting TV, radio, print, and the Internet
- Monthly communications, including e-newsletters and a recipe-of-the-month, that keep HealthyDiningFinder.com top-of-mind with consumers
The HEALTHY DINING Program offers many benefits for restaurants. It is an innovative, easy, practical, cost-effective and high-visibility way to:
- Attract new, loyal customers
- Generate positive PR
- Voluntarily demonstrate pro-activity around the availability of healthier choices
The HEALTHY DINING Program is a win-win for restaurants and consumers alike.
NRA-member restaurants qualify for a 20% discount.
For more information, please visit the home page (try the “Search for Restaurants” and also review the “for restaurant owners” section).
HEALTHY DINING also provides customized nutrition analysis services to restaurants.
Feel free to contact HEALTHY DINING at info@HealthyDiningFinder.com or 800.953.3463.