Gain Loyal Customers, Eliminate the Veto Vote

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Restaurants throughout the nation — fast food to fine dining, large chains to independents — are finding the

Healthy Dining Program

to be an unparalleled strategy for capitalizing on one of the hottest consumer trends in the restaurant industry: growing demand for healthier menu choices and accurate nutrition information.

Healthy Dining provides your restaurant with a multi-faceted program and innovative opportunities to prosper in this nutrition-focused environment by:

• Attracting new & loyal customers
• Strengthening your competitive edge by embracing the health and wellness trends
• Gaining visibility and "buzz" for participating in this growing, nationwide initiative that support America's health efforts
• Offering a high-quality customer service program to meet the nutrition needs of your guests, while eliminating the veto vote

How the Healthy Dining Program Works

The Healthy Dining Program includes five components:

• Menu consultation with Healthy Dining's registered dietitians
• Customized page on HealthyDiningFinder.com
• Stakeholder & partner promotion and publicity 
• Media, Internet and social media publicity 
• Promotional strategies & materials

1. Menu Consultation with Healthy Dining's Registered Dietitians:

Healthy Dining's team of dietitians provide your restaurant with a thorough consultation and review of your menu and nutrition information to identify menu choices that meet Healthy Dining's nutrition criteria. Nutrition analysis (calculation of calories, fat, etc.) or accuracy verification is included.

Healthy Dining's dietitians will also help you identify menu choices that meet the Sodium Savvy and/or Kids LiveWell criteria. Additionally, the dietitians can provide you with tips and strategies for lowering calorie, fat and/or sodium content. Read more about Healthy Dining's nutrition consulting services.

2. Customized page on HealthyDiningFinder.com:

HealthyDiningFinder.com is an easy-to-use, trusted resource that helps consumers find restaurants offering dietitian-approved, Healthy Dining menu choices. No more guilt, no more guesswork. Restaurant diners type in their zip code and, with one click, easily find your restaurant and its Healthy Dining-approved choices. Your restaurant's page on HealthyDiningFinder.com features:

• A description of each dietitian-approved Healthy Dining menu item and corresponding nutrition information
• A descriptive paragraph about your brand
• Your logo and a link to your website
• All your U.S. addresses will be indexed in the location search, and your restaurant will also be accessible to consumers on the alphabetical search

3. Stakeholder & Partner Promotion and Publicity:

Healthy Dining's alliances and collaborations leverage the support of a wide range of influential stakeholders who, as they help Americans live healthier lives, promote HealthyDiningFinder and participating restaurants. These stakeholders include:

• Health organizations
• Health professionals (physicians, dietitians, diabetes educators, etc.)
• Health insurance companies
• Government agencies
• Employers
• Fitness programs/gyms
• Weight control programs

4. Media, Internet and Social Media Publicity:

HealthyDiningFinder.com has been promoted through many traditional, Internet and social media outlets. Some examples include:

• The Today Show
• USA Today
• National Public Radio
• Los Angeles Times
• The Wall Street Journal
• Orlando Sentinel
• KABC - Los Angeles
• Self
• Shape
• Prevention
• Good Housekeeping
• Family Circle
• Many other regional venues

In addition, individual participating restaurants receive personalized attention on our Facebook, Twitter and blog pages. New restaurants are also showcased in the weekly newsletter Cuisine Connection and are eligible to submit a recipe for the Get Cooking recipe of the Month. All participating restaurants are also automatically included in the HealthPartners Healthy Dining Finder iphone app.

5. Promotional Strategies & Materials:

As a participant in Healthy Dining, your restaurants will receive a variety of materials and resources to help publicize your participation in the Healthy Dining Program and your approved Healthy Dining options, including:

• Window stickers for all locations
• Authorized use of the Healthy Dining logo for menus, brochures, website, etc.
• Certificates of Recognition for all locations, customized with restaurant name, signed by presidents of the National Restaurant Association and Healthy Dining (the certificates recognize your leadership in offering healthful options and demonstrate good corporate citizenship)
• A toolkit of community marketing strategies to help your restaurants build business in the communities surrounding the stores, including:
  • A target list of the types of companies and organizations (e.g., physician's offices, gyms, health clubs) that will want to know about your Healthy Dining options.
  • Sample letters, fliers, and coupon offers introducing your Healthy Dining options.
  • A customizable press release to send to local media announcing your participation in the Healthy Dining Program, including a personalized quote recognizing your restaurant for its leadership in offering Healthy Dining options.

Find out how your restaurant can prosper with Healthy Dining. Sign up for a free menu consultation by calling 1-800-953-DINE (3463) or e-mail Erica@HealthyDiningFinder.com